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4D Branding : Perceptual, Emotional, Social and Cultural Branding.
The main value of this book is an organized and systematic approach to branding, supported by literature research, findings and practical implementation.
| Clasificación: | Libro Electrónico |
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| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Bingley :
Emerald Publishing Limited,
2018.
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| Temas: | |
| Acceso en línea: | Texto completo |
| Sumario: | The main value of this book is an organized and systematic approach to branding, supported by literature research, findings and practical implementation. |
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| Notas: | 4.3.3. Classification of Emotions. |
| Descripción Física: | 1 online resource (242 pages) |
| ISBN: | 9781787561021 178756102X 9781787561045 1787561046 |