Organizing Marketing and Sales : Mastering Contemporary B2B Challenges /

Organizing Marketing and Sales offers case studies to demonstrate in detail the kinds of challenges faced by multinational, multiproduct firms. It also draws upon theoretical perspectives in order to examine contemporary challenges in marketing and sales organization.

Detalles Bibliográficos
Clasificación:Libro Electrónico
Otros Autores: Andersson, Per (Editor ), Axelsson, Björn (Editor ), Rosenqvist, Christopher (Editor )
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Bingley, UK : Emerald Publishing Limited, 2018.
Edición:First edition.
Temas:
Industrial marketing.
Marketing industriel.
Sales & marketing.
BUSINESS & ECONOMICS > Industrial Management.
BUSINESS & ECONOMICS > Management.
BUSINESS & ECONOMICS > Management Science.
BUSINESS & ECONOMICS > Organizational Behavior.
Industrial marketing
Acceso en línea:Texto completo
Texto completo
Descripción
Sumario:Organizing Marketing and Sales offers case studies to demonstrate in detail the kinds of challenges faced by multinational, multiproduct firms. It also draws upon theoretical perspectives in order to examine contemporary challenges in marketing and sales organization.
Descripción Física:1 online resource (xiv, 348 pages) : illustrations
Bibliografía:Includes bibliographical references and index.
ISBN:9781787549685
1787549682
9781787549708
1787549704

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