Organizing Marketing and Sales : Mastering Contemporary B2B Challenges /

Organizing Marketing and Sales offers case studies to demonstrate in detail the kinds of challenges faced by multinational, multiproduct firms. It also draws upon theoretical perspectives in order to examine contemporary challenges in marketing and sales organization.

Detalles Bibliográficos
Clasificación:Libro Electrónico
Otros Autores: Andersson, Per (Editor ), Axelsson, Björn (Editor ), Rosenqvist, Christopher (Editor )
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Bingley, UK : Emerald Publishing Limited, 2018.
Edición:First edition.
Temas:
Industrial marketing.
Marketing industriel.
Sales & marketing.
BUSINESS & ECONOMICS > Industrial Management.
BUSINESS & ECONOMICS > Management.
BUSINESS & ECONOMICS > Management Science.
BUSINESS & ECONOMICS > Organizational Behavior.
Industrial marketing
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