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From Voices to Results - Voice of Customer Questions, Tools and Analysis : Proven techniques for understanding and engaging with your customers.
Chapter 5: The Interview Process - Preparation; The plan; Visit purpose; Segmenting the market; Who is the customer and selecting the right customers to visit; Who are you going to interview?; How many customers must I interview?; Where should I interview my customers?; At your place of business; At...
| Clasificación: | Libro Electrónico |
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| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Birmingham :
Packt Publishing,
2018.
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| Temas: | |
| Acceso en línea: | Texto completo |
| Sumario: | Chapter 5: The Interview Process - Preparation; The plan; Visit purpose; Segmenting the market; Who is the customer and selecting the right customers to visit; Who are you going to interview?; How many customers must I interview?; Where should I interview my customers?; At your place of business; At a neutral location; At the customer's place of business; The interview team; Customer's visiting process and buy-in; The interview guide; Scheduling interviews; Summary; Chapter 6: The Interview Process - The Interview; The VoCMOT; Review logistics; The key to a successful VoC - robust data. This book is all about getting to know your customers - what they want and need, what they like and don't like. Voice of the Customer is one of the most popular forms of market research combining both quantitative and qualitative methods. This book shows you how to engage with customers and understand their wants and needs, likes and dislikes ... |
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| Notas: | Prioritized. |
| Descripción Física: | 1 online resource (218 pages) |
| ISBN: | 9781783001453 1783001453 1783001445 9781783001446 |