Consumer behavior theories : convergence of divergent perspectives with applications to marketing and management /

This book critically examines and analyzes the classical and neoclassical behavioral theories in reference to consumer decision making across the business cultures. The theoretical perspectives of consumer behavior have been explained in the book concerning changing marketplace environment and custo...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Rajagopal, 1957- (Autor)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: New York : Business Expert Press, 2018.
Temas:
Consumer behavior.
Consommateurs > Comportement.
BUSINESS & ECONOMICS > Industrial Management.
BUSINESS & ECONOMICS > Management.
BUSINESS & ECONOMICS > Management Science.
BUSINESS & ECONOMICS > Organizational Behavior.
Consumer behavior
Acceso en línea:Texto completo
Tabla de Contenidos:
  • Cover; Contents; Preface; Acknowledgments; Chapter 1: Exploring Consumers Today; Chapter 2: Consumer Impetus and Business Management; Chapter 3: Decision Metrics for Competitive Business; Chapter 4: Behavioral Patterns and Performance Appraisal; Chapter 5: Measuring Consumer Involvement; About the Author; Index; Adpage; Backcover.

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