Cargando…
Consumer behavior theories : convergence of divergent perspectives with applications to marketing and management /
This book critically examines and analyzes the classical and neoclassical behavioral theories in reference to consumer decision making across the business cultures. The theoretical perspectives of consumer behavior have been explained in the book concerning changing marketplace environment and custo...
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
New York :
Business Expert Press,
2018.
|
| Temas: | |
| Acceso en línea: | Texto completo |