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Consumer behavior theories : convergence of divergent perspectives with applications to marketing and management /
This book critically examines and analyzes the classical and neoclassical behavioral theories in reference to consumer decision making across the business cultures. The theoretical perspectives of consumer behavior have been explained in the book concerning changing marketplace environment and custo...
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
New York :
Business Expert Press,
2018.
|
| Temas: | |
| Acceso en línea: | Texto completo |
MARC
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| 049 | |a UAMI | ||
| 100 | 0 | |a Rajagopal, |d 1957- |e author. | |
| 245 | 1 | 0 | |a Consumer behavior theories : |b convergence of divergent perspectives with applications to marketing and management / |c Rajagopal. |
| 264 | 1 | |a New York : |b Business Expert Press, |c 2018. | |
| 264 | 4 | |c Ã2018 | |
| 300 | |a 1 online resource (xvi, 176 pages) : |b illustrations | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 504 | |a Includes bibliographical references and index. | ||
| 505 | 0 | |a Cover; Contents; Preface; Acknowledgments; Chapter 1: Exploring Consumers Today; Chapter 2: Consumer Impetus and Business Management; Chapter 3: Decision Metrics for Competitive Business; Chapter 4: Behavioral Patterns and Performance Appraisal; Chapter 5: Measuring Consumer Involvement; About the Author; Index; Adpage; Backcover. | |
| 520 | 3 | |a This book critically examines and analyzes the classical and neoclassical behavioral theories in reference to consumer decision making across the business cultures. The theoretical perspectives of consumer behavior have been explained in the book concerning changing marketplace environment and customer-centric business approaches followed by the multinational companies. The core discussions presented in this book highlight that the new theories can be derived based on the social values, business ambiance, and consumer attitudes to understand the consumer cognitive drivers meticulously and develop synergy with the business strategies. This book is divided into five chapters illustrated with the figures and examples that help readers to easily get the concept and approach of innovative business projects. Discussions in the book presents new insights on drawing contemporary interpretations to the behavioral theories of consumers, and guides the breakthrough strategies in managing the time, territory, target, and tasks pivoting around consumers and market competitiveness. The book illustrates the consumer analysis and market behavior mapping, and guides the companies to build sustainable businesses associating consumers in the competitive marketplace. | |
| 588 | 0 | |a Print version record. | |
| 590 | |a ProQuest Ebook Central |b Ebook Central Academic Complete | ||
| 650 | 0 | |a Consumer behavior. | |
| 650 | 6 | |a Consommateurs |x Comportement. | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Industrial Management. |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Management. |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Management Science. |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Organizational Behavior. |2 bisacsh | |
| 650 | 7 | |a Consumer behavior |2 fast | |
| 758 | |i has work: |a Consumer behavior theories (Text) |1 https://id.oclc.org/worldcat/entity/E39PCGjdrGJyCd9V7cgxtP87VC |4 https://id.oclc.org/worldcat/ontology/hasWork | ||
| 776 | 0 | 8 | |i Print version: |a Rajagopal, 1957- |t Consumer behavior theories. |b First edition. |d New York, NY : Business Expert Press, 2018 |z 1947441140 |w (OCoLC)1031343537 |
| 856 | 4 | 0 | |u https://ebookcentral.uam.elogim.com/lib/uam-ebooks/detail.action?docID=5309967 |z Texto completo |
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| 938 | |a Business Expert Press |b BEPR |n 9781947441156 | ||
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