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The New Era of the CCO : the Essential Role of Communication in a Volatile World.

The role of the Chief Communication Officer (CCO) in today's enterprise has dramatically changed over the past 30 years. Once focused on getting news out to media outlets, today's CCO has become an integral part of any enterprise--company, corporation, governmental, and nongovernmental ent...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Bolton, Roger
Otros Autores: Stacks, Don W., Mizrachi, Eliot
Formato: Electrónico eBook
Idioma:Inglés
Publicado: New York : Business Expert Press, 2018.
Temas:
Acceso en línea:Texto completo