Consumer culture theory /

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This book explores the illusions that pervade contemporary consumption as well as the forces of globalization, localization, and hybridization that affect consumption throughout our interconnected world.

Detalles Bibliográficos
Clasificación:Libro Electrónico
Otros Autores: Cross, Samantha (Editor ), Ruvalcaba, Cecilia (Editor ), Venkatesh, Alladi (Editor ), Belk, Russell W. (Editor )
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Bingley, UK : Emerald Publishing Limited, [2018]
Edición:First edition.
Colección:Research in consumer behavior ; v. 19.
Temas:
Consumption (Economics) > Social aspects.
Consumer behavior.
Consommateurs > Comportement.
Market research.
BUSINESS & ECONOMICS > Economics > Macroeconomics.
POLITICAL SCIENCE > Economic Conditions.
Consumer behavior
Consumption (Economics) > Social aspects
Acceso en línea:Texto completo
Texto completo
Tabla de Contenidos:
  • Intro; CONSUMER CULTURE THEORY; Contents; List of Contributors; About the Editors; About the Series Editor; Preface; Part I: (Hyper) Reality and Cultural Hybridization; Part II: Navigating the Marketplace; Part III: The Consumer Culture Theory Paradigm; References; Part I: (Hyper) Reality and Cultural Hybridization; Amazing Information: Hyperreality and â#x80;#x9C;The World of Wickedâ#x80;#x9D;; Overview; Off to See the Wizard: Toward a Theory of Cultural Sustainability; Coming Soon to a Mall Near You: â#x80;#x9C;The World of Wickedâ#x80;#x9D;; â#x80;#x9C;The World of Wickedâ#x80;#x9D; Enlivened; Conclusion; References.
  • Â#x80;#x9C;Satoshi is Dead. Long Live Satoshiâ#x80;#x9D;: The Curious Case of Bitcoinâ#x80;#x99;s CreatorIntroduction; Theoretical Background: The Author is Dead. Long Live the Author?; Method; Analysis; Discussion; Conclusion; References; Managing Media as Parental Race-Work: (RE)Mediating Childrenâ#x80;#x99;s Black Identities; Introduction; Theoretical Foundation; Context; Method; Findings; Cultivating African Diasporic Identity; â#x80;#x9C;Black is Beautifulâ#x80;#x9D;: Black-Affirming Brand and Media Content; (Re)mediating Racial Discordance and Mixed-Race Identities.
  • Seeking Solidarity Online: Video Blogs (Vlogs) and Parenting in Inter-Cultural HouseholdsDiscussion; References; Part II: Navigating the Marketplace; Emerging Market Dynamics Within and Beyond Consumer Tribes; Introduction; Literature Review; From Prosumption to Consumer-Driven Markets; Consumer Tribes and Entrepreneurship; Objective, Context, and Methodology; Findings; Entrepreneurship through Cultural Mediation; Entrepreneurship within and beyond Consumer Tribes; Discussion and Conclusion; References; Taste As Market Practice: The Example of â#x80;#x9C;Naturalâ#x80;#x9D; Wine; Introduction.
  • Conceptual FoundationsAesthetic Regimes and Taste as a Market Device; Overview of the Research; Findings; Taste as a Dividing Device; Taste as an Operating Device; Taste as a Coordinating Device; Conclusion; References; Spatializing Purity and Pollution: Stigma and Consumption of Beef in India; Theoretical Considerations; Purity, Pollution, and Stigmatization of Lower Castes; Untouchability and Consumption of Beef in India; Research Context and Methodology; Findings; Emplacing Cow Inside: Creating Feminine and Sacred Space; Consuming Beef Outside: Creating Polluted and Masculine Space.
  • Discussion and ConclusionReferences; Embodiment, Illness, and Gender: The Intersected and Disrupted Identities of Young Women with Breast Cancer; Methods; Results; Embodiment; Embodiment and Intimacy; Motherhood; Discussion; References; [Softly Assembled] Gender Performance Through Products: Four Practices Responding to Masculine and Feminine Codes in Product Design; Product Gender and Consumer Identity Projects; Gender as a [Softly Assembled] Performance; Method and Study Design; Identifying and Interpreting Productsâ#x80;#x99; Gender Cues; Practice 1: Complying with Social Norms by Doing Gender.

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