Consumer culture theory /

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This book explores the illusions that pervade contemporary consumption as well as the forces of globalization, localization, and hybridization that affect consumption throughout our interconnected world.

Detalles Bibliográficos
Clasificación:Libro Electrónico
Otros Autores: Cross, Samantha (Editor ), Ruvalcaba, Cecilia (Editor ), Venkatesh, Alladi (Editor ), Belk, Russell W. (Editor )
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Bingley, UK : Emerald Publishing Limited, [2018]
Edición:First edition.
Colección:Research in consumer behavior ; v. 19.
Temas:
Consumption (Economics) > Social aspects.
Consumer behavior.
Consommateurs > Comportement.
Market research.
BUSINESS & ECONOMICS > Economics > Macroeconomics.
POLITICAL SCIENCE > Economic Conditions.
Consumer behavior
Consumption (Economics) > Social aspects
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