Social Media in Travel, Tourism and Hospitality : Theory, Practice and Cases.

Mostrar otras versiones (1)

Social media is fundamentally changing the way travellers and tourists search, find, read and trust, as well as collaboratively produce information about tourism suppliers and tourism destinations. Presenting cutting-edge theory, research and case studies investigating Web 2.0 applications and tools...

Descripción completa

Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Christou, Evangelos
Otros Autores: Gretzel, Ulrike, Sigala, Marianna
Formato: Electrónico eBook
Idioma:Inglés
Publicado: London : Taylor and Francis, 2016.
Colección:New directions in tourism analysis.
Temas:
Tourism > Social aspects.
Hospitality industry > Social aspects.
Social media.
Accueil (Tourisme) > Aspect social.
Médias sociaux.
social media.
Hospitality industry > Social aspects
Social media
Tourism > Social aspects
Acceso en línea:Texto completo
Tabla de Contenidos:
  • Cover; Title Page; Copyright Page; Contents; List of Figures; List of Tables; List of Contributors; List of Abbreviations and Acronyms; Introduction; PART 1 WEB 2.0: STRATEGIC AND OPERATIONAL BUSINESS MODELS; 1 Introduction to Part 1; 2 Web 2.0 and Networks in Wine Tourism: The Case Studies of greatwinecapitals.com and wineandhospitalitynetwork.com; 3 Web 2.0 and Customer Involvement in New Service Development: A Framework, Cases and Implications in Tourism; 4 â#x80;#x98;Creating the Buzzâ#x80;#x99;: Merchant City (Glasgow) Case Study.
  • 5 Examining Hotel Managersâ#x80;#x99; Acceptance of Web 2.0 in Website Development: A Case Study of Hotels in Hong KongPART 2 WEB 2.0: APPLICATIONS FOR MARKETING; 6 Introduction to Part 2; 7 Theoretical Models of Social Media, Marketing Implications, and Future Research Directions; 8 Riding the Social Media Wave: Strategies of DMOs Who Successfully Engage in Social Media Marketing; 9 National DMOs and Web 2.0; 10 Arizona Meeting Plannersâ#x80;#x99; Use of Social Networking Media; 11 Web 2.0 and Pricing Transparency in Hotel Services; 12 Blogs: â#x80;#x9C;Re-inventingâ#x80;#x9D; Tourism Communication.
  • PART 3 WEB 2.0: TRAVELLERSâ#x80;#x99; BEHAVIOUR13 Introduction to Part 3; 14 Travellers 2.0: Motivation, Opportunity and Ability to Use Social Media; 15 Use and Creation of Social Media by Travellers; 16 Usersâ#x80;#x99; Attitudes Toward Online Social Networks in Travel; 17 An Exploration of Wine Blog Communication Patterns; 18 The Effect of E-Reviews on Consumer Behaviour: An Exploratory Study on Agro-Tourism; PART 4 WEB 2.0: KNOWLEDGE MANAGEMENT AND MARKET RESEARCH; 19 Introduction to Part 4; 20 Knowledge Management and Web 2.0: Preliminary Findings from the Greek Tourism Industry.

Ejemplares similares