Social Media in Travel, Tourism and Hospitality : Theory, Practice and Cases.
Social media is fundamentally changing the way travellers and tourists search, find, read and trust, as well as collaboratively produce information about tourism suppliers and tourism destinations. Presenting cutting-edge theory, research and case studies investigating Web 2.0 applications and tools...
Clasificación: | Libro Electrónico |
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Autor principal: | Christou, Evangelos |
Otros Autores: | Gretzel, Ulrike, Sigala, Marianna |
Formato: | Electrónico eBook |
Idioma: | Inglés |
Publicado: |
London :
Taylor and Francis,
2016.
|
Colección: | New directions in tourism analysis.
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Temas: | |
Acceso en línea: | Texto completo |
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