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Social Media in Travel, Tourism and Hospitality : Theory, Practice and Cases.
Social media is fundamentally changing the way travellers and tourists search, find, read and trust, as well as collaboratively produce information about tourism suppliers and tourism destinations. Presenting cutting-edge theory, research and case studies investigating Web 2.0 applications and tools...
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Otros Autores: | , |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
London :
Taylor and Francis,
2016.
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| Colección: | New directions in tourism analysis.
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| Temas: | |
| Acceso en línea: | Texto completo |
MARC
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| 003 | OCoLC | ||
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| 008 | 180106s2016 enk o 000 0 eng d | ||
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| 020 | |a 9781317053798 | ||
| 020 | |a 1317053796 | ||
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| 035 | |a (OCoLC)1018155758 | ||
| 050 | 4 | |a G155.A1S495 2011 | |
| 082 | 0 | 4 | |a 338.479102854693 |
| 049 | |a UAMI | ||
| 100 | 1 | |a Christou, Evangelos. | |
| 245 | 1 | 0 | |a Social Media in Travel, Tourism and Hospitality : |b Theory, Practice and Cases. |
| 260 | |a London : |b Taylor and Francis, |c 2016. | ||
| 300 | |a 1 online resource (307 pages). | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 490 | 1 | |a New Directions in Tourism Analysis | |
| 588 | 0 | |a Print version record. | |
| 505 | 0 | |a Cover; Title Page; Copyright Page; Contents; List of Figures; List of Tables; List of Contributors; List of Abbreviations and Acronyms; Introduction; PART 1 WEB 2.0: STRATEGIC AND OPERATIONAL BUSINESS MODELS; 1 Introduction to Part 1; 2 Web 2.0 and Networks in Wine Tourism: The Case Studies of greatwinecapitals.com and wineandhospitalitynetwork.com; 3 Web 2.0 and Customer Involvement in New Service Development: A Framework, Cases and Implications in Tourism; 4 â#x80;#x98;Creating the Buzzâ#x80;#x99;: Merchant City (Glasgow) Case Study. | |
| 505 | 8 | |a 5 Examining Hotel Managersâ#x80;#x99; Acceptance of Web 2.0 in Website Development: A Case Study of Hotels in Hong KongPART 2 WEB 2.0: APPLICATIONS FOR MARKETING; 6 Introduction to Part 2; 7 Theoretical Models of Social Media, Marketing Implications, and Future Research Directions; 8 Riding the Social Media Wave: Strategies of DMOs Who Successfully Engage in Social Media Marketing; 9 National DMOs and Web 2.0; 10 Arizona Meeting Plannersâ#x80;#x99; Use of Social Networking Media; 11 Web 2.0 and Pricing Transparency in Hotel Services; 12 Blogs: â#x80;#x9C;Re-inventingâ#x80;#x9D; Tourism Communication. | |
| 505 | 8 | |a PART 3 WEB 2.0: TRAVELLERSâ#x80;#x99; BEHAVIOUR13 Introduction to Part 3; 14 Travellers 2.0: Motivation, Opportunity and Ability to Use Social Media; 15 Use and Creation of Social Media by Travellers; 16 Usersâ#x80;#x99; Attitudes Toward Online Social Networks in Travel; 17 An Exploration of Wine Blog Communication Patterns; 18 The Effect of E-Reviews on Consumer Behaviour: An Exploratory Study on Agro-Tourism; PART 4 WEB 2.0: KNOWLEDGE MANAGEMENT AND MARKET RESEARCH; 19 Introduction to Part 4; 20 Knowledge Management and Web 2.0: Preliminary Findings from the Greek Tourism Industry. | |
| 500 | |a 21 Blog Content for Competitive Advantage: Lessons Learned in the Application of Software Aided Linguistics Analysis22 Social Media Monitoring: A Practical Case Example of City Destinations. | ||
| 520 | |a Social media is fundamentally changing the way travellers and tourists search, find, read and trust, as well as collaboratively produce information about tourism suppliers and tourism destinations. Presenting cutting-edge theory, research and case studies investigating Web 2.0 applications and tools that transform the role and behaviour of the new generation of travellers, this book also examines the ways in which tourism organisations reengineer and implement their business models and operations, such as new service development, marketing, networking and knowledge management. Written by an international group of researchers widely known for their expertise in the field of the Internet and tourism, chapters include applications and case studies in various travel, tourism and leisure sectors. | ||
| 590 | |a ProQuest Ebook Central |b Ebook Central Academic Complete | ||
| 650 | 0 | |a Tourism |x Social aspects. | |
| 650 | 0 | |a Hospitality industry |x Social aspects. | |
| 650 | 0 | |a Social media. | |
| 650 | 6 | |a Accueil (Tourisme) |x Aspect social. | |
| 650 | 6 | |a Médias sociaux. | |
| 650 | 7 | |a social media. |2 aat | |
| 650 | 7 | |a Hospitality industry |x Social aspects |2 fast | |
| 650 | 7 | |a Social media |2 fast | |
| 650 | 7 | |a Tourism |x Social aspects |2 fast | |
| 700 | 1 | |a Gretzel, Ulrike. | |
| 700 | 1 | |a Sigala, Marianna. | |
| 758 | |i has work: |a Social media in travel, tourism and hospitality (Text) |1 https://id.oclc.org/worldcat/entity/E39PCGjxkX3q7RY6B3tgWqYJTb |4 https://id.oclc.org/worldcat/ontology/hasWork | ||
| 776 | 0 | 8 | |i Print version: |a Christou, Evangelos. |t Social Media in Travel, Tourism and Hospitality : Theory, Practice and Cases. |d London : Taylor and Francis, ©2016 |z 9781409420910 |
| 830 | 0 | |a New directions in tourism analysis. | |
| 856 | 4 | 0 | |u https://ebookcentral.uam.elogim.com/lib/uam-ebooks/detail.action?docID=4470556 |z Texto completo |
| 938 | |a ProQuest Ebook Central |b EBLB |n EBL4470556 | ||
| 994 | |a 92 |b IZTAP | ||