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Social Media in Travel, Tourism and Hospitality : Theory, Practice and Cases.
Social media is fundamentally changing the way travellers and tourists search, find, read and trust, as well as collaboratively produce information about tourism suppliers and tourism destinations. Presenting cutting-edge theory, research and case studies investigating Web 2.0 applications and tools...
| Clasificación: | Libro Electrónico |
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| Autor principal: | |
| Otros Autores: | , |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
London :
Taylor and Francis,
2016.
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| Colección: | New directions in tourism analysis.
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| Temas: | |
| Acceso en línea: | Texto completo |
| Sumario: | Social media is fundamentally changing the way travellers and tourists search, find, read and trust, as well as collaboratively produce information about tourism suppliers and tourism destinations. Presenting cutting-edge theory, research and case studies investigating Web 2.0 applications and tools that transform the role and behaviour of the new generation of travellers, this book also examines the ways in which tourism organisations reengineer and implement their business models and operations, such as new service development, marketing, networking and knowledge management. Written by an international group of researchers widely known for their expertise in the field of the Internet and tourism, chapters include applications and case studies in various travel, tourism and leisure sectors. |
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| Notas: | 21 Blog Content for Competitive Advantage: Lessons Learned in the Application of Software Aided Linguistics Analysis22 Social Media Monitoring: A Practical Case Example of City Destinations. |
| Descripción Física: | 1 online resource (307 pages). |
| ISBN: | 9781317053798 1317053796 |