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M-Powering Marketing in a Mobile World.
The mobile, device-led integration of online and offline worlds has introduced many uncertainties and opportunities. These have driven businesses, researchers, and policymakers to learn more about this rapidly changing domainches To help businesses compete, survive, and thrive in this transforming e...
| Clasificación: | Libro Electrónico |
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| Autor principal: | |
| Otros Autores: | , |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
New York :
Business Expert Press,
2015.
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| Temas: | |
| Acceso en línea: | Texto completo |