Journalism and PR : news media and public relations in the digital age /

Public relations and journalism have had a difficult relationship for over a century, characterised by mutual dependence and - often - mutual distrust. The two professions have vied with each other for primacy: journalists could open or close the gates, but PR had the stories, the contacts and often...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autores principales: Lloyd, John, 1946- (Autor), Toogood, Laura (Autor)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: London : I.B. Tauris, 2015.
Colección:RISJ challenges.
Temas:
Journalism and public relations.
Mass media and public opinion.
Presse et relations publiques.
Médias et opinion publique.
Journalism and public relations
Mass media and public opinion
Acceso en línea:Texto completo
Tabla de Contenidos:
  • Public relations: a brief selective history
  • Corporate PR
  • Political communications
  • How it's done: the Internet as a mechanism for a changed relationship between PR and journalism
  • PR elsewhere
  • Conclusions and recommendations
  • Appendix: List of interviewees (who agreed to be named).

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