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Marketing Scales Handbook : Multi-Item Measures for Consumer Insight Research, Volume 9.
The Marketing Scales Handbook series is the longest-running set of books that provide reviews of multi-item survey measures that have been used in scholarly studies of consumer behavior. This is the ninth volume of the classic series provides reviews of 433 measures reported in top marketing journal...
| Clasificación: | Libro Electrónico |
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| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Ft. Worth, TX :
GCBII Productions, LLC,
2017.
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| Colección: | Marketing Scales Handbooks.
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| Temas: | |
| Acceso en línea: | Texto completo |