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Handbook event market China /
Events, such as trade fairs, conferences and corporate events, are effective communication tools, which have positive effects for the regions they are held in. China realised this fact years ago and has invested massively in the event infrastructure, becoming one of the global hotspots of the event...
| Clasificación: | Libro Electrónico |
|---|---|
| Otros Autores: | , , |
| Formato: | Electrónico eBook |
| Idioma: | Inglés Chino |
| Publicado: |
Berlin, Germany ; Boston [Massachusetts] :
De Gruyter Oldenbourg,
2016.
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| Temas: | |
| Acceso en línea: | Texto completo |
Tabla de Contenidos:
- Table of Contents; Preface ; Editorial ; Introduction ; The event market: An introduction ; The event market China: A global view ; The development of Asia-Pacificâ€"! meetings industry ; Chinaâ€"! MICE industry: Advancement through reform and opening.
- Raising the level of market-orientation in the Chinese exhibition industry â€" based on international experience The role of China in Germanyâ€"! exhibition industry ; Chinaâ€"! meetings industry: A future market for Germany.
- The role of the state in the exhibition industry in Germany and China â€" A reflection based on the varieties of capitalism-approach Green economy and tourism ; China outbound: How China will affect the international meetings industry ; Management aspects in China's event industry.
- Green meeting standards: A conceptual review Probe into the Chinese event venue market â€" From an outside perspective ; The Role of a Destination Management Organisation (DMO) in China, taking the example of Shanghai.