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Handbook event market China /

Events, such as trade fairs, conferences and corporate events, are effective communication tools, which have positive effects for the regions they are held in. China realised this fact years ago and has invested massively in the event infrastructure, becoming one of the global hotspots of the event...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Otros Autores: Schwägermann, Helmut (Editor ), Mayer, Peter, 1961- (Editor ), Yi, Ding (Editor )
Formato: Electrónico eBook
Idioma:Inglés
Chino
Publicado: Berlin, Germany ; Boston [Massachusetts] : De Gruyter Oldenbourg, 2016.
Temas:
Acceso en línea:Texto completo