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Shapeholders : business success in the age of activism /
"Today, all it takes is one organizational misstep to sink a company's reputation. Social media can be a strict ethical enforcer, with the power to convince thousands to boycott products and services. Executives are stuck on appeasing stakeholders, shareholders, employees, and consumers, b...
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
New York :
Columbia Business School Publishing,
[2017]
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| Colección: | Columbia Business School publishing
|
| Temas: | |
| Acceso en línea: | Texto completo |
MARC
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| 100 | 1 | |a Kennedy, Mark, |d 1957- |e author. | |
| 245 | 1 | 0 | |a Shapeholders : |b business success in the age of activism / |c Mark R. Kennedy. |
| 264 | 1 | |a New York : |b Columbia Business School Publishing, |c [2017] | |
| 264 | 4 | |c ©2017 | |
| 300 | |a 1 online resource (xx, 281 pages) : |b illustrations | ||
| 336 | |a text |b txt |2 rdacontent | ||
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| 504 | |a Includes bibliographical references and index. | ||
| 505 | 0 | |a Introduction -- Shapeholders -- Social activists -- Media -- Politicians -- Regulators -- Align with a purpose -- Anticipate -- Assess -- Avert -- Acquiesce -- Advance common interests -- Assemble to win -- Pope Francis, a CEO worth emulating. | |
| 520 | |a "Today, all it takes is one organizational misstep to sink a company's reputation. Social media can be a strict ethical enforcer, with the power to convince thousands to boycott products and services. Executives are stuck on appeasing stakeholders, shareholders, employees, and consumers, but they ignore shapeholders, regulators, the media, and social and political activists who have no stake in a company but will work hard to curb what they see as bad business practices. And they do so at their own peril. Many international, multi-billion-dollar corporations fail to anticipate activism, and they flounder on first contact. Kennedy zeroes in on the different languages that shapeholders and companies speak and their contrasting metrics for what constitutes acceptable business practice. Executives, he argues, must be visionaries who find profitable, and probable, collaborations to diffuse political tensions. Kennedy's decision matrix helps corporations align their business practices with shapeholder interests, anticipate their demands, and assess changing moral standards so that together they can plan a profitable route forward"--Inside jacket | ||
| 588 | 0 | |a Print version record. | |
| 546 | |a In English. | ||
| 590 | |a ProQuest Ebook Central |b Ebook Central Academic Complete | ||
| 590 | |a eBooks on EBSCOhost |b EBSCO eBook Subscription Academic Collection - Worldwide | ||
| 590 | |a JSTOR |b Books at JSTOR Demand Driven Acquisitions (DDA) | ||
| 650 | 0 | |a Social responsibility of business. | |
| 650 | 0 | |a Corporations |x Public relations. | |
| 650 | 0 | |a Corporations |x Moral and ethical aspects. | |
| 650 | 0 | |a Corporate governance. | |
| 650 | 0 | |a Strategic planning. | |
| 650 | 6 | |a Entreprises |x Responsabilité sociale. | |
| 650 | 6 | |a Sociétés |x Relations publiques. | |
| 650 | 6 | |a Sociétés |x Aspect moral. | |
| 650 | 6 | |a Gouvernement d'entreprise. | |
| 650 | 6 | |a Planification stratégique. | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Government & Business. |2 bisacsh | |
| 650 | 7 | |a Corporate governance |2 fast | |
| 650 | 7 | |a Corporations |x Moral and ethical aspects |2 fast | |
| 650 | 7 | |a Corporations |x Public relations |2 fast | |
| 650 | 7 | |a Social responsibility of business |2 fast | |
| 650 | 7 | |a Strategic planning |2 fast | |
| 758 | |i has work: |a Shapeholders (Text) |1 https://id.oclc.org/worldcat/entity/E39PCFHTWHTKWVrQJ8FMWfj8JC |4 https://id.oclc.org/worldcat/ontology/hasWork | ||
| 773 | 0 | 8 | |i Title is part of the collection: |d De Gruyter |t Rights, Action, and Social Responsibility |
| 776 | 0 | 8 | |i Print version: |a Kennedy, Mark, 1957- |t Shapeholders. |d New York : Columbia University Press, [2017] |z 9780231180566 |w (DLC) 2016046846 |w (OCoLC)965805757 |
| 856 | 4 | 0 | |u https://ebookcentral.uam.elogim.com/lib/uam-ebooks/detail.action?docID=5276016 |z Texto completo |
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