Marketing 4.0 : moving from traditional to digital /

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Since Marketing 3.0 inspired the world to embrace and explore human-centric marketing, pioneers in the field have applied advanced technologies to open new insights into who our customers are and how they make decisions. The valuable paradox of big data analytics is that it can create more personali...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autores principales: Kotler, Philip (Autor), Kartajaya, Hermawan, 1947- (Autor), Setiawan, Iwan (Autor)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Hoboken, New Jersey : John Wiley & Sons, Inc., [2017]
Temas:
Marketing.
Internet marketing.
Marketing sur Internet.
marketing.
BUSINESS & ECONOMICS > Industrial Management.
BUSINESS & ECONOMICS > Management.
BUSINESS & ECONOMICS > Management Science.
BUSINESS & ECONOMICS > Organizational Behavior.
Internet marketing
Marketing
Electronic Commerce
Industrie 4.0
Online-Marketing
Technischer Fortschritt
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Internet

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