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UnMarketing : everything has changed and nothing is different /

"Stop marketing. Start UnMarketing. No one likes cold calls at dinnertime, junk mail overflowing your mailbox, and advertisements that interrupt your favorite shows. If this is "marketing," then the world would probably prefer whatever is the opposite of that. If you're ready to...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Stratten, Scott (Autor)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Hoboken : Wiley, 2016.
Edición:Second edition.
Temas:
Acceso en línea:Texto completo