Brand admiration : building a business people love /

"Brand Admiration uses deep research on consumer psychology, marketing, consumer engagement and communication to develop a powerful, integrated perspective and innovative approach to brand management. Using numerous real-world examples and backed by research from top notch academics, this book...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autores principales: Park, C. Whan (Autor), MacInnis, Deborah J. (Autor), Eisingerich, A. B. (Andreas B.) (Autor)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Hoboken : Wiley, [2016]
Temas:
Branding (Marketing)
Strategic planning.
Decision making.
Stratégie de marque.
Planification stratégique.
Prise de décision.
branding.
decision making.
BUSINESS & ECONOMICS > Marketing > General.
BUSINESS & ECONOMICS > Industrial Management.
BUSINESS & ECONOMICS > Management.
BUSINESS & ECONOMICS > Management Science.
BUSINESS & ECONOMICS > Organizational Behavior.
Decision making
Strategic planning
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