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The Measure of Democracy : Polling, Market Research, and Public Life, 1930-1945.
Examining the early years of public opinion polling in Canada, Robinson situates polling within the context of its forerunners - market research surveys and American opinion polling - and charts its growth until its first use by political parties.
| Clasificación: | Libro Electrónico |
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| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Toronto :
University of Toronto Press,
1999.
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| Edición: | 74th ed. |
| Temas: | |
| Acceso en línea: | Texto completo |