Integrated marketing communication : creating spaces for engagement /

Integrated Marketing Communication (IMC) is a holistic approach to the areas of advertising, public relations, branding, promotions, event and experiential marketing, and related fields of strategic communication. This book explores how IMC, as grounded in the communication discipline, creates space...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Otros Autores: Persuit, Jeanne M., 1973- (Editor ), McDowell Marinchak, Christina L. (Editor )
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Lanham : Lexington Books, [2016]
Colección:Integrated marketing communication
Temas:
Communication in marketing.
Customer relations.
Communication en marketing.
BUSINESS & ECONOMICS > Industrial Management.
BUSINESS & ECONOMICS > Management.
BUSINESS & ECONOMICS > Management Science.
BUSINESS & ECONOMICS > Organizational Behavior.
Communication in marketing
Customer relations
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