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The Little Book of Big Customer Satisfaction Measurement.
This book explains the principles of customer satisfaction in a brief yet powerful manner. It will help readers build relevant and actionable customer satisfaction programmes for their organization.
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Otros Autores: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
New Delhi :
SAGE Publications,
2013.
|
| Temas: | |
| Acceso en línea: | Texto completo |
MARC
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| 100 | 1 | |a Rao, Ajit. | |
| 245 | 1 | 4 | |a The Little Book of Big Customer Satisfaction Measurement. |
| 260 | |a New Delhi : |b SAGE Publications, |c 2013. | ||
| 300 | |a 1 online resource (185 pages) | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 588 | 0 | |a Print version record. | |
| 505 | 0 | |a Cover ; Contents; List of Illustrations ; Preface ; Acknowledgments ; 1 -- Introduction ; 2 -- The Basic Truths of Customer Satisfaction ; 3 -- The Measurement Tools ; 4 -- Converging Brand and the Customer ; 5 -- The Loyalty Convergence ; 6 -- NPS: Is It the Ultimate Question? ; 7 -- Benchmarking and Normative Databases ; 8 -- Implementing the Survey Findings ; Appendices ; Bibliography ; About the Authors. | |
| 520 | |a This book explains the principles of customer satisfaction in a brief yet powerful manner. It will help readers build relevant and actionable customer satisfaction programmes for their organization. | ||
| 546 | |a English. | ||
| 590 | |a ProQuest Ebook Central |b Ebook Central Academic Complete | ||
| 650 | 0 | |a Consumer satisfaction. | |
| 650 | 2 | |a Consumer Behavior | |
| 650 | 6 | |a Consommateurs |x Satisfaction. | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Industrial Management. |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Management. |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Management Science. |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Organizational Behavior. |2 bisacsh | |
| 650 | 7 | |a Consumer satisfaction |2 fast | |
| 700 | 1 | |a Chandra, Subhash. | |
| 758 | |i has work: |a The little book of big customer satisfaction measurement (Text) |1 https://id.oclc.org/worldcat/entity/E39PCGYfWpWdcmhCKY3dbkWDD3 |4 https://id.oclc.org/worldcat/ontology/hasWork | ||
| 776 | 0 | 8 | |i Print version: |a Rao, Ajit. |t Little Book of Big Customer Satisfaction Measurement. |d New Delhi : SAGE Publications, ©2013 |z 9788132109785 |
| 856 | 4 | 0 | |u https://ebookcentral.uam.elogim.com/lib/uam-ebooks/detail.action?docID=1135650 |z Texto completo |
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