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Service Excellence : Creating Customer Experiences That Build Relationships.

Service has a unique ability to create experiences that build profitable relationships with customers. Based on a service-centered perspective, this book analyzes the challenges of creating excellent customer experiences, including the management of technology and new media. It describes how custome...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Bolton, Ruth N. (Ruth Nancy)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Business Expert Press, 2016.
Colección:Marketing strategy collection.
Temas:
Acceso en línea:Texto completo