Cargando…
Managing Corporate Reputation : the New Currency.
You cannot ignore that corporations are under the microscope as never before. It's not surprising that reputation has moved to the centre of strategic thinking. but how many companies know how to manage or measure it - let alone have a reputation strategy? Far too few. Now this expert, readable...
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Otros Autores: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
London :
Thorogood Publishing,
2003.
|
| Temas: | |
| Acceso en línea: | Texto completo |
Tabla de Contenidos:
- The authors; Preface; Acknowledgments; Introduction; 1 The origin of reputation; 2 Stakeholders; 3 Internal communications and corporate reputation; 4 Brands: The glue of reputation; 5 The tools of corporate reputation: Integrated marketing communications (IMC); 6 Corporate social responsibility (CSR) and ethics; 7 Strategy, planning and measurement; 8 Risk, issues and crisis management; 9 E-marketing and reputation management; Chapter 10 Case studies and essays; Case study 1 Why reputation is the most important asset at FedEx; Case study 2 Volvo Car Corporation: A model citizen.
- Case study 3 The Duke of Edinburgh's Award International AssociationCase study 4 Sarasota Memorial Health Care System (Florida, USA); Case study 5 ITF
- The International Trust Fund for demining and mine victims assistance
- Slovenia; Case study 6 The HSBC global education challenge
- 'A race for education'; Essay 1 The true meaning of reputation; Essay 2 Forty-Sixty, the new Eighty-Twenty; Contents.