Managing Corporate Reputation : the New Currency.

You cannot ignore that corporations are under the microscope as never before. It's not surprising that reputation has moved to the centre of strategic thinking. but how many companies know how to manage or measure it - let alone have a reputation strategy? Far too few. Now this expert, readable...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Dalton, Croft &.
Otros Autores: Dalton, John
Formato: Electrónico eBook
Idioma:Inglés
Publicado: London : Thorogood Publishing, 2003.
Temas:
Corporate image.
Corporations > Moral and ethical aspects.
Business names.
Risk management.
Social responsibility of business.
Entreprises > Image.
Sociétés > Aspect moral.
Raison sociale.
Gestion du risque.
Entreprises > Responsabilité sociale.
corporate image.
risk management.
BUSINESS & ECONOMICS > Public Relations.
Business names
Corporate image
Corporations > Moral and ethical aspects
Risk management
Social responsibility of business
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