Managing Corporate Reputation : the New Currency.

You cannot ignore that corporations are under the microscope as never before. It's not surprising that reputation has moved to the centre of strategic thinking. but how many companies know how to manage or measure it - let alone have a reputation strategy? Far too few. Now this expert, readable...

Descripción completa

Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Dalton, Croft &.
Otros Autores: Dalton, John
Formato: Electrónico eBook
Idioma:Inglés
Publicado: London : Thorogood Publishing, 2003.
Temas:
Corporate image.
Corporations > Moral and ethical aspects.
Business names.
Risk management.
Social responsibility of business.
Entreprises > Image.
Sociétés > Aspect moral.
Raison sociale.
Gestion du risque.
Entreprises > Responsabilité sociale.
corporate image.
risk management.
BUSINESS & ECONOMICS > Public Relations.
Business names
Corporate image
Corporations > Moral and ethical aspects
Risk management
Social responsibility of business
Acceso en línea:Texto completo
Descripción
Sumario:You cannot ignore that corporations are under the microscope as never before. It's not surprising that reputation has moved to the centre of strategic thinking. but how many companies know how to manage or measure it - let alone have a reputation strategy? Far too few. Now this expert, readable and practical report puts that right. The dynamics of corporate reputation ... and the factors governing is are complex. Will an ethical stance lead to grown of reputation capital? Will that result in improved financial performance? What are the issues that can impact most on reputation, and how best to.
Descripción Física:1 online resource (289 pages)
ISBN:9781854184627
1854184628

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