Information Technology Strategies : How Leading Firms Use IT to Gain an Advantage.

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The focus of this book is to educate the reader on the strategic principles fundamental to using information technology to gain market control. It provides case examples of how to use IT to enhance existing core competencies and strategies. The book is designed to help managers struggling with how t...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Rapp, William V.
Otros Autores: Patrick, Hugh
Formato: Electrónico eBook
Idioma:Inglés
Publicado: New York : Oxford University Press, 2014.
Temas:
Business > Data processing > Case studies.
Business > Data processing.
Information technology > Management > Case studies.
Information technology > Management.
Strategic planning > Case studies.
Strategic planning.
Management > Data processing.
Gestion > Informatique > Études de cas.
Gestion > Informatique.
Technologie de l'information > Gestion > Études de cas.
Technologie de l'information > Gestion.
Planification stratégique > Études de cas.
Planification stratégique.
BUSINESS & ECONOMICS > Information Management.
BUSINESS & ECONOMICS > Knowledge Capital.
Management > Data processing
Business > Data processing
Information technology > Management
Strategic planning
Case studies
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