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Consumer empowerment, Volume 40, Issue 9\10 : Consumer Empowerment.
Guest Editor Len Tiu Wright's definition of consumer empowerment in marketing is: "A mental state usually accompanied by a physical act which enables a consumer or a group of consumers to put into effect their own choices through demonstrating their needs, wants and demands in their decisi...
| Clasificación: | Libro Electrónico |
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| Autor principal: | |
| Otros Autores: | , |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Bradford :
Emerald Group Publishing Limited,
2006.
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| Colección: | European Journal of Marketing.
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| Temas: | |
| Acceso en línea: | Texto completo |