Global advertising in a global culture /

Gould explores the commercial and cultural underpinnings of advertising-and how this form of communication is evolving into a platform for change at the individual, social, and even political levels.

Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Gould, Thomas H. P., 1953-2016
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Lanham : Rowman and Littlefield, 2016.
Temas:
Advertising > History.
Internet advertising.
Globalization > Social aspects.
Culture and globalization.
Publicité sur Internet.
Mondialisation > Aspect social.
Culture et mondialisation.
BUSINESS & ECONOMICS > Advertising & Promotion.
Advertising
Culture and globalization
Globalization > Social aspects
Internet advertising
History
Acceso en línea:Texto completo
Tabla de Contenidos:
  • Acknowledgments
  • Introduction
  • Global history of advertising, part one (prior to 1993)
  • Global history of advertising, part two (1993 and after)
  • Culture transfer at web speed
  • Individualism in an apps and culture world
  • Apps and the small screen tv
  • Individualism and the rise of the global consumer
  • Online advertising and risk, elitism, and gender
  • Children consumed by convergence via apps
  • Education and porous cultural borders
  • The future of e-advertising
  • One world agency : governments and advertising, states and consumerism
  • Index
  • About the author.

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