Global advertising in a global culture /

Gould explores the commercial and cultural underpinnings of advertising-and how this form of communication is evolving into a platform for change at the individual, social, and even political levels.

Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Gould, Thomas H. P., 1953-2016
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Lanham : Rowman and Littlefield, 2016.
Temas:
Advertising > History.
Internet advertising.
Globalization > Social aspects.
Culture and globalization.
Publicité sur Internet.
Mondialisation > Aspect social.
Culture et mondialisation.
BUSINESS & ECONOMICS > Advertising & Promotion.
Advertising
Culture and globalization
Globalization > Social aspects
Internet advertising
History
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