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Global advertising in a global culture /
Gould explores the commercial and cultural underpinnings of advertising-and how this form of communication is evolving into a platform for change at the individual, social, and even political levels.
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Lanham :
Rowman and Littlefield,
2016.
|
| Temas: | |
| Acceso en línea: | Texto completo |
MARC
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| 100 | 1 | |a Gould, Thomas H. P., |d 1953-2016. | |
| 245 | 1 | 0 | |a Global advertising in a global culture / |c Thomas H.P. Gould. |
| 264 | 1 | |a Lanham : |b Rowman and Littlefield, |c 2016. | |
| 300 | |a 1 online resource (xvii, 235 pages) | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 504 | |a Includes bibliographical references and index. | ||
| 505 | 0 | |a Acknowledgments -- Introduction -- Global history of advertising, part one (prior to 1993) -- Global history of advertising, part two (1993 and after) -- Culture transfer at web speed -- Individualism in an apps and culture world -- Apps and the small screen tv -- Individualism and the rise of the global consumer -- Online advertising and risk, elitism, and gender -- Children consumed by convergence via apps -- Education and porous cultural borders -- The future of e-advertising -- One world agency : governments and advertising, states and consumerism -- Index -- About the author. | |
| 588 | 0 | |a Print version record and CIP data provided by publisher; resource not viewed. | |
| 520 | |a Gould explores the commercial and cultural underpinnings of advertising-and how this form of communication is evolving into a platform for change at the individual, social, and even political levels. | ||
| 590 | |a ProQuest Ebook Central |b Ebook Central Academic Complete | ||
| 650 | 0 | |a Advertising |x History. | |
| 650 | 0 | |a Internet advertising. | |
| 650 | 0 | |a Globalization |x Social aspects. | |
| 650 | 0 | |a Culture and globalization. | |
| 650 | 6 | |a Publicité sur Internet. | |
| 650 | 6 | |a Mondialisation |x Aspect social. | |
| 650 | 6 | |a Culture et mondialisation. | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Advertising & Promotion. |2 bisacsh | |
| 650 | 7 | |a Advertising |2 fast | |
| 650 | 7 | |a Culture and globalization |2 fast | |
| 650 | 7 | |a Globalization |x Social aspects |2 fast | |
| 650 | 7 | |a Internet advertising |2 fast | |
| 655 | 7 | |a History |2 fast | |
| 758 | |i has work: |a Global advertising in a global culture (Text) |1 https://id.oclc.org/worldcat/entity/E39PCH6crk4yf677pRBgHdqTVC |4 https://id.oclc.org/worldcat/ontology/hasWork | ||
| 776 | 0 | 8 | |i Print version: |t Global advertising in a global culture. |d Lanham : Rowman & Littlefield, 2016 |z 9780810886438 |w (DLC) 2015031862 |
| 856 | 4 | 0 | |u https://ebookcentral.uam.elogim.com/lib/uam-ebooks/detail.action?docID=4088472 |z Texto completo |
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