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Global advertising in a global culture /
Gould explores the commercial and cultural underpinnings of advertising-and how this form of communication is evolving into a platform for change at the individual, social, and even political levels.
| Clasificación: | Libro Electrónico |
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| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Lanham :
Rowman and Littlefield,
2016.
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| Temas: | |
| Acceso en línea: | Texto completo |
| Sumario: | Gould explores the commercial and cultural underpinnings of advertising-and how this form of communication is evolving into a platform for change at the individual, social, and even political levels. |
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| Descripción Física: | 1 online resource (xvii, 235 pages) |
| Bibliografía: | Includes bibliographical references and index. |
| ISBN: | 9780810886445 0810886448 |