Membership marketing in the digital age : a handbook for museums and libraries /

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Membership Marketing In The Digital Age: A Handbook for Museums and Libraries is a membership manager's reference book to what works and how on relevant topics such as member acquisition, membership planning and projections, membership retention and renewals, membership servicing, engagement an...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autores principales: Rich, Patricia (Autor), Hines, Dana (Autor)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Lanham : Rowman & Littlefield, 2016.
Colección:American Association for State and Local History book series.
Temas:
Association marketing.
Direct marketing.
Marketing direct.
BUSINESS & ECONOMICS > Industrial Management.
BUSINESS & ECONOMICS > Management.
BUSINESS & ECONOMICS > Management Science.
BUSINESS & ECONOMICS > Organizational Behavior.
Association marketing
Direct marketing
Acceso en línea:Texto completo
Tabla de Contenidos:
  • Foreword
  • Preface
  • Acknowledgments
  • The meaning of membership
  • Planning for membership
  • Membership and fundraising
  • The membership program
  • Leadership, management, and staff
  • Membership acquisition
  • Membership retention and renewals
  • Direct mail
  • Selling memberships: the art of on-site sales
  • Marketing the membership program
  • Digital marketing for membership
  • Benchmarking success in membership
  • The math of membership
  • What's next in membership
  • Appendixes
  • Glossary
  • Index
  • About the authors
  • Visit www.themembershipbook.com for additional resources, sample campaigns, and case studies.

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