Brand building and marketing in key emerging markets : a practitioner's guide to successful brand growth in China, India, Russia and Brazil /

This book combines scientific research and professional insights on brand and marketing strategy development in major emerging growth markets. It presents a detailed outline of the Brazil, Russia, India and China (BRIC) markets to understand their cultural and socio-economic complexity. With emergin...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Schaffmeister, Niklas (Autor)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Cham : Springer, [2015]
Colección:Management for professionals.
Temas:
Marketing > BRIC countries > Management.
Product management > BRIC countries.
Market research.
Business strategy.
Sales & marketing.
BUSINESS & ECONOMICS > Industrial Management.
BUSINESS & ECONOMICS > Management.
BUSINESS & ECONOMICS > Management Science.
BUSINESS & ECONOMICS > Organizational Behavior.
Marketing > Management
Product management
BRIC countries
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