Services Management.

Chapter 1. SERVICES MANAGEMENT - AN OVERVIEWChapter 2. SERVICES CLASSIFICATIONChapter 3. MARKETING MIX OF SERVICESChapter 4. CUSTOMER RELATIONSHIP MANAGEMENT INSERVICES Chapter 5. PLANNING AND MANAGING SERVICE DELIVERYChapter 6. TOURISM MANAGEMENTChapter 7. TRAVEL SERVICESChapter 8. HEALTH CARE SERV...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Krishna, D. S. Gopala
Otros Autores: Raghavan, H. V. S., Reddy, P. N.
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Mumbai : Global Media, 2009.
Temas:
Service industries > Management.
Hospitality industry > Management.
Services (Industrie) > Gestion.
Accueil (Tourisme) > Gestion.
Hospitality industry > Management
Service industries > Management
Acceso en línea:Texto completo
Tabla de Contenidos:
  • Cover
  • Contents
  • Chapter 1 : Services Management- An Overview
  • Chapter 2 :Services Classification
  • Chapter 3 :Marketing Mix Of Services
  • Chapter 4 : Customer Relationship Management In Services
  • Chapter 5 :Planning And Managing Service Delivery
  • Chapter 6 :Tourism Management
  • Chapter 7 :Travel Services
  • Chapter 8 :Health Care Services
  • Chapter 9 :Hotel Industry.

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