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Services Management.

Chapter 1. SERVICES MANAGEMENT - AN OVERVIEWChapter 2. SERVICES CLASSIFICATIONChapter 3. MARKETING MIX OF SERVICESChapter 4. CUSTOMER RELATIONSHIP MANAGEMENT INSERVICES Chapter 5. PLANNING AND MANAGING SERVICE DELIVERYChapter 6. TOURISM MANAGEMENTChapter 7. TRAVEL SERVICESChapter 8. HEALTH CARE SERV...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Krishna, D. S. Gopala
Otros Autores: Raghavan, H. V. S., Reddy, P. N.
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Mumbai : Global Media, 2009.
Temas:
Acceso en línea:Texto completo

MARC

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245 1 0 |a Services Management. 
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300 |a 1 online resource (283 pages) 
336 |a text  |b txt  |2 rdacontent 
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338 |a online resource  |b cr  |2 rdacarrier 
588 0 |a Print version record. 
505 0 |a Cover -- Contents -- Chapter 1 : Services Management- An Overview -- Chapter 2 :Services Classification -- Chapter 3 :Marketing Mix Of Services -- Chapter 4 : Customer Relationship Management In Services -- Chapter 5 :Planning And Managing Service Delivery -- Chapter 6 :Tourism Management -- Chapter 7 :Travel Services -- Chapter 8 :Health Care Services -- Chapter 9 :Hotel Industry. 
520 |a Chapter 1. SERVICES MANAGEMENT - AN OVERVIEWChapter 2. SERVICES CLASSIFICATIONChapter 3. MARKETING MIX OF SERVICESChapter 4. CUSTOMER RELATIONSHIP MANAGEMENT INSERVICES Chapter 5. PLANNING AND MANAGING SERVICE DELIVERYChapter 6. TOURISM MANAGEMENTChapter 7. TRAVEL SERVICESChapter 8. HEALTH CARE SERVICESChapter 9. HOTEL INDUSTRY. 
590 |a ProQuest Ebook Central  |b Ebook Central Academic Complete 
650 0 |a Service industries  |x Management. 
650 0 |a Hospitality industry  |x Management. 
650 6 |a Services (Industrie)  |x Gestion. 
650 6 |a Accueil (Tourisme)  |x Gestion. 
650 7 |a Hospitality industry  |x Management  |2 fast 
650 7 |a Service industries  |x Management  |2 fast 
700 1 |a Raghavan, H. V. S. 
700 1 |a Reddy, P. N. 
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