Services Management.

Chapter 1. SERVICES MANAGEMENT - AN OVERVIEWChapter 2. SERVICES CLASSIFICATIONChapter 3. MARKETING MIX OF SERVICESChapter 4. CUSTOMER RELATIONSHIP MANAGEMENT INSERVICES Chapter 5. PLANNING AND MANAGING SERVICE DELIVERYChapter 6. TOURISM MANAGEMENTChapter 7. TRAVEL SERVICESChapter 8. HEALTH CARE SERV...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Krishna, D. S. Gopala
Otros Autores: Raghavan, H. V. S., Reddy, P. N.
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Mumbai : Global Media, 2009.
Temas:
Service industries > Management.
Hospitality industry > Management.
Services (Industrie) > Gestion.
Accueil (Tourisme) > Gestion.
Hospitality industry > Management
Service industries > Management
Acceso en línea:Texto completo
Descripción
Sumario:Chapter 1. SERVICES MANAGEMENT - AN OVERVIEWChapter 2. SERVICES CLASSIFICATIONChapter 3. MARKETING MIX OF SERVICESChapter 4. CUSTOMER RELATIONSHIP MANAGEMENT INSERVICES Chapter 5. PLANNING AND MANAGING SERVICE DELIVERYChapter 6. TOURISM MANAGEMENTChapter 7. TRAVEL SERVICESChapter 8. HEALTH CARE SERVICESChapter 9. HOTEL INDUSTRY.
Descripción Física:1 online resource (283 pages)
ISBN:9789350243930
9350243938

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