Way too cool : selling out race and ethics /

Life, liberty, and the pursuit of cool have informed the American ethos since at least the 1970s. Whether we strive for it in politics or fashion, cool is big business for those who can sell it across a range of markets and media. Yet the concept wasn't always a popular commodity. Cool began as...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Winnubst, Shannon (Autor)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: New York : Columbia University Press, 2015.
Temas:
Advertising > Social aspects > United States > History.
Minorities in advertising > United States > History.
Commodification > United States.
Neoliberalism > United States.
Publicité > Aspect social > États-Unis > Histoire.
Minorités dans la publicité > États-Unis > Histoire.
Marchandisation > États-Unis.
Néo-libéralisme > États-Unis.
POLITICAL SCIENCE > Public Policy > Cultural Policy.
SOCIAL SCIENCE > Anthropology > Cultural.
SOCIAL SCIENCE > Popular Culture.
Advertising > Social aspects
Commodification
Minorities in advertising
Neoliberalism
Race relations
United States > Race relations.
États-Unis > Relations raciales.
United States
History
Acceso en línea:Texto completo
Tabla de Contenidos:
  • Table of Contents; Acknowledgments; Introduction: A Very Uncool Book; 1. Excavating Categories: Foucault's Birth of Biopolitics; Interlude 1: Old School Cool; 2. Rethinking Difference: The Limits of Interpellation; Interlude 2: Instant Cool!; 3. From Instant Karma to Instant Wealth: The Fantasies and Cathexes of These Neoliberal Times; Interlude 3: Neoliberal Cool; 4. "How Cool Is That?": Gender and the Neoliberal Imaginary; Interlude 4: The Birth of Cool; 5. Reading Race as the Real: The Securities and Punishments of Neoliberal Cool; Interlude 5: Real Cool, Now 6. Stop Making Sense: The Aporia of Race and EthicsNotes; Bibliography; Index.

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