Way too cool : selling out race and ethics /

Life, liberty, and the pursuit of cool have informed the American ethos since at least the 1970s. Whether we strive for it in politics or fashion, cool is big business for those who can sell it across a range of markets and media. Yet the concept wasn't always a popular commodity. Cool began as...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Winnubst, Shannon (Autor)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: New York : Columbia University Press, 2015.
Temas:
Advertising > Social aspects > United States > History.
Minorities in advertising > United States > History.
Commodification > United States.
Neoliberalism > United States.
Publicité > Aspect social > États-Unis > Histoire.
Minorités dans la publicité > États-Unis > Histoire.
Marchandisation > États-Unis.
Néo-libéralisme > États-Unis.
POLITICAL SCIENCE > Public Policy > Cultural Policy.
SOCIAL SCIENCE > Anthropology > Cultural.
SOCIAL SCIENCE > Popular Culture.
Advertising > Social aspects
Commodification
Minorities in advertising
Neoliberalism
Race relations
United States > Race relations.
États-Unis > Relations raciales.
United States
History
Acceso en línea:Texto completo
Descripción
Sumario:Life, liberty, and the pursuit of cool have informed the American ethos since at least the 1970s. Whether we strive for it in politics or fashion, cool is big business for those who can sell it across a range of markets and media. Yet the concept wasn't always a popular commodity. Cool began as a potent aesthetic of post-World War II black culture, embodying a very specific, highly charged method of resistance to white supremacy and the globalized exploitation of capital. Way Too Cool follows the hollowing-out of "coolness" in modern American culture and its reflection of a larger evasion of
Descripción Física:1 online resource (xii, 242 pages)
Bibliografía:Includes bibliographical references and index.
ISBN:9780231539883
0231539886

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