Knowledge management for sales and marketing : a practitioner's guide /

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While this book is primarily aimed at those who are involved in Knowledge Management (KM) or have recently been appointed to deliver KM in sales and marketing environments, it is also highly relevant to those engaged in the management or delivery of sales and marketing activities. The book presents...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autores principales: Young, Tom, 1955- (Autor), Milton, N. J. (Nick J.) (Autor)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Oxford : Chandos Publishing, 2011.
Colección:Chandos knowledge management series.
Temas:
Knowledge management.
Strategic planning.
Knowledge Management
Gestion des connaissances.
Planification stratégique.
BUSINESS & ECONOMICS > Industrial Management.
BUSINESS & ECONOMICS > Management.
BUSINESS & ECONOMICS > Management Science.
BUSINESS & ECONOMICS > Organizational Behavior.
Knowledge management
Strategic planning
Acceso en línea:Texto completo
Texto completo
Tabla de Contenidos:
  • 1. Principles of knowledge management
  • 2. The sales and marketing context
  • 3. Knowledge management processes in sales, bidding and marketing
  • 4. Communities in sales and marketing
  • 5. Technology
  • 6. Knowledge management roles
  • 7. Culture and governance
  • 8. Case study from British Telecom: supporting a distributed sales force
  • 9. Case study from Mars, Inc.: knowledge management in sales and marketing
  • 10. Case study from Ordnance Survey: social networking and the transfer of knowledge within supply chain management
  • 11. Setting up a knowledge management framework for sales, marketing and bidding.

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