Knowledge management for sales and marketing : a practitioner's guide /

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While this book is primarily aimed at those who are involved in Knowledge Management (KM) or have recently been appointed to deliver KM in sales and marketing environments, it is also highly relevant to those engaged in the management or delivery of sales and marketing activities. The book presents...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autores principales: Young, Tom, 1955- (Autor), Milton, N. J. (Nick J.) (Autor)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Oxford : Chandos Publishing, 2011.
Colección:Chandos knowledge management series.
Temas:
Knowledge management.
Strategic planning.
Knowledge Management
Gestion des connaissances.
Planification stratégique.
BUSINESS & ECONOMICS > Industrial Management.
BUSINESS & ECONOMICS > Management.
BUSINESS & ECONOMICS > Management Science.
BUSINESS & ECONOMICS > Organizational Behavior.
Knowledge management
Strategic planning
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