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Multicultural marketplaces : new territory for international marketing and cross-cultural consumer research /
This special issue is dedicated to the memory of Susan P. Douglas, whose pioneering work on multicultural dynamics in international marketing has inspired many other scholars including this issue's guest editors, to develop further research in this area.
| Clasificación: | Libro Electrónico |
|---|---|
| Otros Autores: | , , |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
[Bradford, West Yorkshire, England] :
Emerald,
[2015]
|
| Colección: | International Marketing Review: Volume 32, Issue 2.
|
| Temas: | |
| Acceso en línea: | Texto completo |
MARC
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| 020 | |a 1785600974 |q (e-book) | ||
| 020 | |z 9781785600968 | ||
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| 049 | |a UAMI | ||
| 245 | 0 | 0 | |a Multicultural marketplaces : |b new territory for international marketing and cross-cultural consumer research / |c guest editors, Dr Catherine Demangeot, Professor Amanda J. Broderick and Professor C. Samuel Craig. |
| 264 | 1 | |a [Bradford, West Yorkshire, England] : |b Emerald, |c [2015] | |
| 264 | 4 | |c Ã2015 | |
| 300 | |a 1 online resource (137 pages) | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 490 | 1 | |a International Marketing Review: Volume 32, Issue 2 | |
| 504 | |a Includes bibliographical references. | ||
| 588 | 0 | |a Online resource; title from PDF cover (ebrary, viewed June 15, 2015). | |
| 505 | 0 | |a Cover; Editorial boards; Guest editorial; Researching the global marketplace:Susan Douglas' legacy; Susan Douglas: the "founding mother"of the European Marketing Academy; Multicultural marketplaces; Luxury brand markets as confluences of multiple cultural beliefs; Service nepotism in the multi-ethnic marketplace:mentalities and motivations; Global cities and cultural experimentation:cosmopolitan-local connections; A multicultural blend:metaphors, cognitive social capital and multiculturalism; In search of the good life. | |
| 520 | |a This special issue is dedicated to the memory of Susan P. Douglas, whose pioneering work on multicultural dynamics in international marketing has inspired many other scholars including this issue's guest editors, to develop further research in this area. | ||
| 590 | |a ProQuest Ebook Central |b Ebook Central Academic Complete | ||
| 650 | 0 | |a Export marketing. | |
| 650 | 0 | |a Marketing. | |
| 650 | 0 | |a International business enterprises. | |
| 650 | 2 | |a Marketing | |
| 650 | 6 | |a Marketing. | |
| 650 | 6 | |a Entreprises multinationales. | |
| 650 | 7 | |a marketing. |2 aat | |
| 650 | 7 | |a Export marketing |2 fast | |
| 650 | 7 | |a International business enterprises |2 fast | |
| 650 | 7 | |a Marketing |2 fast | |
| 700 | 1 | |a Demangeot, Catherine, |e editor. | |
| 700 | 1 | |a Broderick, Amanda J., |e editor. | |
| 700 | 1 | |a Craig, C. Samuel, |e editor. | |
| 758 | |i has work: |a Multicultural marketplaces: new territory for international marketing and cross-cultural consumer research (Text) |1 https://id.oclc.org/worldcat/entity/E39PCYkgvYbP3grpV3KV6bWQ7b |4 https://id.oclc.org/worldcat/ontology/hasWork | ||
| 776 | 0 | 8 | |i Print version: |t Multicultural marketplaces : new territory for international marketing and cross-cultural consumer research. |d [Bradford, West Yorkshire, England] : Emerald, c[2015] |h approximately 137 pages |k International Marketing Review ; Volume 32 Number 2 |x 0265-1335 |z 9781785600968 |
| 830 | 0 | |a International Marketing Review: Volume 32, Issue 2. | |
| 856 | 4 | 0 | |u https://ebookcentral.uam.elogim.com/lib/uam-ebooks/detail.action?docID=2058250 |z Texto completo |
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