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Multicultural marketplaces : new territory for international marketing and cross-cultural consumer research /
This special issue is dedicated to the memory of Susan P. Douglas, whose pioneering work on multicultural dynamics in international marketing has inspired many other scholars including this issue's guest editors, to develop further research in this area.
| Clasificación: | Libro Electrónico |
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| Otros Autores: | , , |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
[Bradford, West Yorkshire, England] :
Emerald,
[2015]
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| Colección: | International Marketing Review: Volume 32, Issue 2.
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| Temas: | |
| Acceso en línea: | Texto completo |