A multidisciplinary approach to service encounters /

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This volume explores interaction between service providers and customers. The role of language, linguistics and communication is examined in an area of research that has traditionally been related to business and marketing.

Detalles Bibliográficos
Clasificación:Libro Electrónico
Otros Autores: De la O. Hernandez-Lopez, Maria (Editor ), Fernández-Amaya, Lucia (Editor )
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Leiden ; Boston : Brill, [2015]
Colección:Studies in pragmatics ; v. 14.
Temas:
Intercultural communication.
Business communication.
Customer relations.
Communication in marketing.
Communication dans l'entreprise.
Communication en marketing.
PSYCHOLOGY > Social Psychology.
Business communication
Communication in marketing
Customer relations
Intercultural communication
Interkulturell kommunikation.
Affärskommunikation.
Kundrelationer.
Marknadskommunikation.
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