Customer-centric marketing : build relationships, create advocates, and influence your customers /

The practical, expert guide to reaching the new consumer Customer-Centric Marketing is a comprehensive game plan on succeeding in the new marketing landscape by focusing on the customer. Written by one of Canada's top communications pioneers, this book examines the complex forces influencing th...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Cundari, Aldo (Autor)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Hoboken, New Jersey : Wiley, [2015]
Temas:
Relationship marketing.
Customer relations.
Marketing > Management.
Marketing relationnel.
Marketing > Gestion.
BUSINESS & ECONOMICS > Marketing > General.
BUSINESS & ECONOMICS > Consumer Behavior.
BUSINESS & ECONOMICS > Customer Relations.
Customer relations
Marketing > Management
Relationship marketing
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