Cargando…
Italian marketing history.
This special ebook, edited by Professor Jonathan Morris, originated in a session held at the CHARM conference in Copenhagen 2013 and presents a number of chapters in which several distinctive aspects of Italian marketing history are identified. We begin with the chapter by Nando Fasce and Elisabetta...
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Otros Autores: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Bradford :
Emerald Group Publishing Limited,
2015.
|
| Colección: | Journal of Historical Research in Marketing: Volume 7, Issue 1.
|
| Temas: | |
| Acceso en línea: | Texto completo |
MARC
| LEADER | 00000cam a2200000 4500 | ||
|---|---|---|---|
| 001 | EBOOKCENTRAL_ocn908074940 | ||
| 003 | OCoLC | ||
| 005 | 20240329122006.0 | ||
| 006 | m o d | ||
| 007 | cr |n||||||||| | ||
| 008 | 150425s2015 xx ob 000 0 eng d | ||
| 040 | |a EBLCP |b eng |e pn |c EBLCP |d E7B |d YDXCP |d OCLCQ |d CCO |d OCLCO |d OCLCF |d OCLCO |d AZK |d OCLCQ |d K6U |d COCUF |d PIFFA |d FVL |d ZCU |d MERUC |d U3W |d STF |d OCLCA |d OCLCQ |d ICG |d VT2 |d OCLCQ |d WYU |d TKN |d DKC |d OCLCQ |d OCLCO |d OCLCQ |d OCLCO |d OCLCL | ||
| 019 | |a 922076059 |a 961695694 |a 962722818 | ||
| 020 | |a 9781785600012 | ||
| 020 | |a 178560001X | ||
| 020 | |z 9781785600005 | ||
| 029 | 1 | |a AU@ |b 000056084745 | |
| 029 | 1 | |a DEBBG |b BV044073988 | |
| 035 | |a (OCoLC)908074940 |z (OCoLC)922076059 |z (OCoLC)961695694 |z (OCoLC)962722818 | ||
| 043 | |a e-it--- | ||
| 050 | 4 | |a HF5813.I8 |b .I835 2015eb | |
| 082 | 0 | 4 | |a 907.2 |
| 049 | |a UAMI | ||
| 100 | 1 | |a Jones, Brian. | |
| 245 | 1 | 0 | |a Italian marketing history. |
| 260 | |a Bradford : |b Emerald Group Publishing Limited, |c 2015. | ||
| 300 | |a 1 online resource (161 pages) | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 490 | 1 | |a Journal of Historical Research in Marketing: Volume 7, Issue 1 | |
| 588 | 0 | |a Print version record. | |
| 505 | 0 | |a Cover; EDITORIAL ADVISORY BOARD; Editorial; Irresistible empire or innocents abroad? American advertising agencies in post-war Italy, 1950s-1970s; The use of social networks in marketing: the Italian co-operative experience; Between public consumption and private consumption; History as an intangible asset for the Italian fashion business (1950-1954); The revival of fashion brands between marketing and history; Building brand awareness with a bowl of cherries; Putting the Italians on bicycles: marketing at Bianchi, 1885-1955. | |
| 520 | |a This special ebook, edited by Professor Jonathan Morris, originated in a session held at the CHARM conference in Copenhagen 2013 and presents a number of chapters in which several distinctive aspects of Italian marketing history are identified. We begin with the chapter by Nando Fasce and Elisabetta Bini ""Irresistible Empire or Innocents Abroad? American Advertising Agencies in Postwar Italy"", which contrasts the experience of JWT and McCann Erickson in establishing operations in Italy at different moments during the development of the domestic market, employing very disparate strategies to. | ||
| 504 | |a Includes bibliographical references. | ||
| 590 | |a ProQuest Ebook Central |b Ebook Central Academic Complete | ||
| 650 | 0 | |a Advertising |z Italy |x History |y 20th century. | |
| 650 | 7 | |a Advertising |2 fast | |
| 651 | 7 | |a Italy |2 fast |1 https://id.oclc.org/worldcat/entity/E39PBJvd8mVMcRhwVmbtcqCPcP | |
| 648 | 7 | |a 1900-1999 |2 fast | |
| 655 | 7 | |a History |2 fast | |
| 700 | 1 | |a Morris, Jonathan. | |
| 758 | |i has work: |a Italian marketing history (Text) |1 https://id.oclc.org/worldcat/entity/E39PCYBk3p7VPxC3wRH69d9Rrq |4 https://id.oclc.org/worldcat/ontology/hasWork | ||
| 776 | 0 | 8 | |i Print version: |a Jones, Brian. |t Italian marketing history. |d Bradford : Emerald Group Publishing Limited, ©2015 |z 9781785600005 |
| 830 | 0 | |a Journal of Historical Research in Marketing: Volume 7, Issue 1. | |
| 856 | 4 | 0 | |u https://ebookcentral.uam.elogim.com/lib/uam-ebooks/detail.action?docID=2030582 |z Texto completo |
| 936 | |a BATCHLOAD | ||
| 938 | |a EBL - Ebook Library |b EBLB |n EBL2030582 | ||
| 938 | |a ebrary |b EBRY |n ebr11043435 | ||
| 938 | |a YBP Library Services |b YANK |n 12386397 | ||
| 994 | |a 92 |b IZTAP | ||